Search engine optimization (SEO) is a great way to get more traffic to your blog or company website, and the traffic that comes from search engines tends to convert much better than traffic from social media, since searchers are looking for something specific rather than just wasting time on their coffee break.
Below are five basic strategies to get you started.
1. Create Blog Posts That Target Long-Tail Keywords
All good SEO campaigns begin with content. Your blog needs high-quality content that brings value to your readers. All the SEO in the world is practically worthless if the humans who come to your website don't like what they see, so always start with great content.
Each post you put on your blog should target a specific keyword. But as DB Marcom, a company specializing in SEO strategy in Frisco, has pointed out, not all keywords are created equal. Your chances of ranking for high-traffic keywords are very slim, so instead of going after those prime keywords, try for some low-hanging fruit.
Long-tail keywords are longer phrases that get less traffic but are also less competitive, making it easier to rank for them. Include the keyword in the post title, in a tag, in the meta description and also once or twice in the body of the text.
2. Include Optimized Images In Posts
People hate looking at a wall of text, even one that is broken up with subheadings. So be sure to include plenty of relevant images and graphics in your posts to illustrate the topic being discussed. For greater SEO value, be sure to use your primary keyword in the alt tag for your primary image. You can also use it – or variations of the keyword – in the other images and graphics that you include in the article.
3. Write Guest Posts For Backlinks
High-quality content doesn't do you much good if nobody ever sees it, so you're going to have to do some promotion as well. One of the best ways to get traffic to your site is to get backlinks through guest posting on other people's blogs, preferably ones that are in the same basic industry as yours but are not your direct competitors.
4. Comment On Related Blogs And Forums
A good way to land guest posts on authoritative blogs is by leaving long, insightful comments on them that contribute to the conversation. Become a part of their community before you ask for a chance at a guest post. Popular bloggers are unlikely to give you a slot on their blog if they've never heard of you. But if you're a regular reader who contributes great comments on every post, they're much more likely to consider giving you a chance.
5. Include Internal Links To Older Posts
Besides getting links on other websites, you also need to pay attention to your own links. Deep linking is a great way to give new life to old content and to help it rank even higher in the search results. When you post new material, link back to older posts on your blog that can give some background info for your readers. Don't just link randomly, but try to steer your readers deeper into your blog where they can find more useful content.